When Code Red first released in the United States, this introduction alone increased overall Mountain Dew sales by 6% in its first year. It was also available in Slurpee form exclusively for a few years until 2005. It was officially released in stores in May 2001 nationwide in the United States as a permanent flavor, and was available in various sizes such as 20-ounce bottles, 24-ounce bottles, 2-liter bottles, 3-liter bottles, 12-packs, 24-packs. The letter revealed that Code Red is 'Coming to a store near you in May,' signifying a planned release of May 2001. They were sent a box containing a 'you won' letter, following a Code Red shirt, and a six-pack of bottles to be the one of the first to sample.
In March 2001, Mountain Dew's website held an online racing game called ' Mission: Code Red.' After the top-scoring winners won the online racing game with high enough points, the winners acquired their free Code Red merchandise.
Its tagline is ' DEW with a Rush of Cherry Flavor.' while in Oceania, its catchphrase is ' DEW with a Rush of Berry Flavour.' History
Code Red is a Cherry flavor of Mountain Dew, and its name implies having a red look and a comparable tasting flavor and color to that of Cherry Fusion and Game Fuel (Charged Cherry Burst).
